Mustela tests loose product selling

One step closer to zero waste

We are launching a loose product selling trial, i.e. products that have not been previously packaged. The idea behind it? Going even further in eco-designing our products and in particular reducing packaging

This more environmentally-friendly way of distributing is part of a circular economy approach and makes it possible to offer an alternative to plastic bottles.

How does the trial work?

A refundable deposit bottle called “Reviens” (Come Back)

We chose a refundable deposit system with a bottle with an evocative name: it’s called “REVIENS” (COME BACK)! This system still guarantees the same quality and safety as the other Mustela products which come in packaging.

How does it work?

• A reusable glass bottle is available in sales outlets.
• The customer places the bottle in the loose product dispensing machine and fills it with the selected product.
• After using the product at home, they are invited to bring back the empty bottle. If they want to buy one of the products again, they will be given a clean bottle, otherwise the deposit will be refunded.
• The used bottles are washed and reused.

Two products are available

The fragrance-free, vegan and ORGANIC-certified Cleansing Gel for the whole family, with ORGANIC olive oil from Nîmes olive groves.
The Gentle Cleansing Gel

Loose dispensing, a growing distribution method

Mustela loose products, a step in a long activist approach

Trialing loose products is part of Mustela’s environmental commitments.

An activist social responsibility approach for 15 years

For 15 years, we have taken a responsible and committed approach to minimizing the impact of our products on people and their environment, with tangible results. Since introducing our ecodesign policy in 2010, we have saved:

• 145 metric tons of plastic,
• 65 metric tons of cardboard,
• 100% of our bottles are recyclable in France.

The B Corp label in 2018

In 2018, Mustela was the first French skincare brand to be certified B Corp. This pioneering and demanding international label is awarded to companies and brands looking to have a positive impact on society and the environment.

2030 carbon neutrality target

In 2019, at COP 25, the United Nations climate conference, Mustela made a commitment alongside 500 B Corp-certified companies and brands around the world to contribute to global carbon neutrality by 2030.